When we shop for shoes, most of us know that we can get two pairs of cheap shoes or one good pair for about the same price. And since the two cheap pairs wear out in about the same time as the good pair, there really is no difference in cost. If you like having a closet full of shoes to match your moods and outfits, then cheap shoes can be what you want. But if you spend a lot of time on your feet, you probably know that cheap shoes can come with an added cost of sore feet and other foot ailments. When you add in the benefits of comfort and protection, the more expensive shoes are actually the better value.

Buying tires at Blair's Ferry Automotive in Marion is a lot like buying shoes, except that Marion vehicles don't have changeable apparel and don't need a closet full of tires to match. Vehicles spend a lot of time on their tires—all the time, in fact—so they need tires that can stand up to the job. Tires are work shoes: they have to deal with a lot of crazy Iowa road conditions, all while carrying the weight of a vehicle and its passengers.

Bad tires, like cheap shoes, can also be a safety concern for Marion drivers. Tires need good traction, and they need to be strong enough to handle the loads they carry. Vehicles that carry heavy loads or tow trailers around Iowa need tires with a high load rating, in the same way that you are better off on a rough Iowa mountain trail with sturdy hiking boots rather than flip-flops.

The best tires on the market are called Tier 1 tires. These are high-quality tires engineered to stand up to a lot of wear while maintaining good traction. They are also the most expensive tires on the market, although prices don't vary much from brand to brand.

Tire chain stores in Marion often carry tires with their own brand name. These are private label tires. They are less expensive than Tier 1 tires but are still a quality product. In fact, many private label tires sold in the Marion area are manufactured by the same companies that make Tier 1 tires. Don't hesitate to ask your Blair's Ferry Automotive tire professional who makes their private brand.

The cheapest tires on the Iowa tire market are Tier 3 tires. Most of these tires are imported from Asia or South America, and they just don't have the same standard of engineering behind them that the higher-priced tires have. When it comes to Tier 3 tires, you get what you pay for.

At Blair's Ferry Automotive, we sometimes express tire quality in terms of the warranty. In other words, we call a tire a “40,000 mile/65,000 km tire,” or a "60,000 mile/100,000 km tire." This refers to the number of miles/kilometers a tire will be under warranty. Tires with a higher mileage warranty are made with higher quality rubber compounds and have more tread. As you might expect, they also cost more than tires with low mileage warranties.

Cheap tires often have no warranty at all. However, if you find yourself in a position where you need new tires and you're really strapped for cash, purchasing Tier 3 tires is better than waiting until you can afford Tier 1. It's always better to drive on new tires, even cheap ones, than driving on tires that are worn past their safety limits.

That said, if you're driving on Tier 3 tires, it's a good idea to budget and plan to buy higher-quality tires the next go-around. Two sets of cheap tires may wear out in the same time as one set of quality tires, but the quality tires actually cost less than two sets of cheap tires. That's the great fallacy of cheap tires. In the long run, they actually cost more than good tires and come with significantly reduced performance and durability to boot. Not exactly the best value for Marion area drivers.

So, some good auto advice would be to always buy as much tire as you can afford. That way you'll get the most durability and performance and the most mileage out of every tire. Plus, with a better tire, there's some peace of mind that comes with knowing you won't have to purchase tires as often.

Good vehicle care requires checking your tires occasionally for tread wear and road damage. Practicing this preventive maintenance can help you avoid flats and blowouts.

Blair's Ferry Automotive
1565 Blairs Ferry Rd.
Marion, Iowa 52302
319-447-6310
http://www.blairsferryautomotive.com